Sunday, May 22, 2011

Bike Directions from HopStop

Alexandra from HopStop emailed me a week or two ago to let me know of their new bike directions feature. Exciting! The feature is in beta right now, and I fully aim to try it out this summer. It was launched in collaboration with Equinox Gyms (they also brought us the new "calories burned" feature to the service) - pretty smart, yes? There are some mapped routes on the site, and the directions have little labels showing where the bike paths are.



When I asked how the routes were calculated (safest, most direct, bike lanes vs. not, etc.), Alexandra responded with, "We prioritize bike lanes, and highlight them within the contextual route itself and on the overview map. We also consider the fastest trip in our routes in terms of routing bikers from point-A to point-B in the most efficient way possible." Efficient sounds familiar, it is HopStop after all. Their public transit directions have been scarily to-the-minute accurate (way more so than Google Maps) over the years. So I'm excited to see what this is like. You can still use the "send to your phone" option as well, which has always been a nice nod to the whole mobility thing. Happy (and safe) riding!

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